Case study

Challenges

  • Increase sales in a tough economic climate
  • Simplify and accelerate telemarketing activity
  • Implement a stable CRM solution that would support at least 8 internal sales people and sales managers
  • The ability to build and track quotations
  • Provide a CRM without syncing issues
  • Integrated and targeted email marketing
  • Integration with HireMate® Stock Control
  • Integrate with Rockall Safety’s telephone system
  • Migration of company, contact and history information from Act! v10®
  • Provide a solution which requires an absolute minimum of administration
  • Effective support from an independent CRM Solution Partner

15%

growth in first quarter

  • Increase sales in a tough economic climate
  • Simplify and accelerate telemarketing activity
  • Implement a stable CRM solution that would support at least 8 internal sales people and sales managers
  • The ability to build and track quotations
  • Provide a CRM without syncing issues
  • Integrated and targeted email marketing
  • Integration with HireMate® Stock Control
  • Integrate with Rockall Safety’s telephone system
  • Migration of company, contact and history information from Act! v10®
  • Provide a solution which requires an absolute minimum of administration
  • Effective support from an independent CRM Solution Partner

15%

growth in first quarter

“Since working with CRM-UK our systems haven’t been down at all.  With Act! our systems were down at least twice a day causing extreme frustration to all members of staff.  Sales team targets are now being met due to increased time gained from the faster search facility as well as the ability to link with our stock/hire systems and our web page.  We also benefit from faster emailing and email tracking, which saves time.  Our sales have increased by 15% in the first quarter since CRM-UK implemented our new CRM.

Julie O’Connell, Accounts Manager

Rockall Safety

The solution

CRM-UK proposed  a best fit solution to meet the business needs of Rockall Safety.  The browser based CRM solution, offers sales people access to the same information whether in the office or out on the road. The solution included:

 

Integration

Integrated with the Splicecom® IP telephone system

Customisation

Customised product screens to include integrated stock levels by line item – automatically updated daily with optional manual override

Integration

Integrated with Microsoft Exchange Server® immediately importing all previous company email communication

ROI

Rockall Safety maximised existing investment in Microsoft Word for creating professional line by line quotations in minutes

Rockall Safety also implemented integrated email marketing. CRM-UK Connect provides Rockall Safety with the following benefits:

 

The ability to send professional looking emails to a very specific target audience very quickly

The ability to track whether the recipients read, forwarded or click a hyperlink in the email

Marking bounced emails against the contacts

Accelerated telemarketing campaigns derived from tracking information

CRM-UK proposed  a best fit solution to meet the business needs of Rockall Safety.  The browser based CRM solution, offers sales people access to the same information whether in the office or out on the road. The solution included:

 

Integration

Integrated with the Splicecom® IP telephone system

Customisation

Customised product screens to include integrated stock levels by line item – automatically updated daily with optional manual override

Integration

Integrated with Microsoft Exchange Server® immediately importing all previous company email communication

ROI

Rockall Safety maximised existing investment in Microsoft Word for creating professional line by line quotations in minutes

Rockall Safety also implemented integrated email marketing. CRM-UK Connect provides Rockall Safety with the following benefits:

 

The ability to send professional looking emails to a very specific target audience very quickly

The ability to track whether the recipients read, forwarded or click a hyperlink in the email

Marking bounced emails against the contacts

Accelerated telemarketing campaigns derived from tracking information

The results

15%

growth in first quarter

Reduced IT admin saving hours each week

Sales targets consistently being met for
the first time

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We'd love to help you achieve more