Case study
Challenges■
- Increase sales in a tough economic climate
- Simplify and accelerate telemarketing activity
- Implement a stable CRM solution that would support at least 8 internal sales people and sales managers
- The ability to build and track quotations
- Provide a CRM without syncing issues
- Integrated and targeted email marketing
- Integration with HireMate® Stock Control
- Integrate with Rockall Safety’s telephone system
- Migration of company, contact and history information from Act! v10®
- Provide a solution which requires an absolute minimum of administration
- Effective support from an independent CRM Solution Partner
15%
growth in first quarter
- Increase sales in a tough economic climate
- Simplify and accelerate telemarketing activity
- Implement a stable CRM solution that would support at least 8 internal sales people and sales managers
- The ability to build and track quotations
- Provide a CRM without syncing issues
- Integrated and targeted email marketing
- Integration with HireMate® Stock Control
- Integrate with Rockall Safety’s telephone system
- Migration of company, contact and history information from Act! v10®
- Provide a solution which requires an absolute minimum of administration
- Effective support from an independent CRM Solution Partner
15%
growth in first quarter
“Since working with CRM-UK our systems haven’t been down at all. With Act! our systems were down at least twice a day causing extreme frustration to all members of staff. Sales team targets are now being met due to increased time gained from the faster search facility as well as the ability to link with our stock/hire systems and our web page. We also benefit from faster emailing and email tracking, which saves time. Our sales have increased by 15% in the first quarter since CRM-UK implemented our new CRM.“
Julie O’Connell, Accounts Manager
Rockall Safety
The solution■
CRM-UK proposed a best fit solution to meet the business needs of Rockall Safety. The browser based CRM solution, offers sales people access to the same information whether in the office or out on the road. The solution included:
Integration
Integrated with the Splicecom® IP telephone system
Customisation
Customised product screens to include integrated stock levels by line item – automatically updated daily with optional manual override
Integration
Integrated with Microsoft Exchange Server® immediately importing all previous company email communication
ROI
Rockall Safety maximised existing investment in Microsoft Word for creating professional line by line quotations in minutes
Rockall Safety also implemented integrated email marketing. CRM-UK Connect provides Rockall Safety with the following benefits:
The ability to send professional looking emails to a very specific target audience very quickly
The ability to track whether the recipients read, forwarded or click a hyperlink in the email
Marking bounced emails against the contacts
Accelerated telemarketing campaigns derived from tracking information
CRM-UK proposed a best fit solution to meet the business needs of Rockall Safety. The browser based CRM solution, offers sales people access to the same information whether in the office or out on the road. The solution included:
Integration
Integrated with the Splicecom® IP telephone system
Customisation
Customised product screens to include integrated stock levels by line item – automatically updated daily with optional manual override
Integration
Integrated with Microsoft Exchange Server® immediately importing all previous company email communication
ROI
Rockall Safety maximised existing investment in Microsoft Word for creating professional line by line quotations in minutes
Rockall Safety also implemented integrated email marketing. CRM-UK Connect provides Rockall Safety with the following benefits:
The ability to send professional looking emails to a very specific target audience very quickly
The ability to track whether the recipients read, forwarded or click a hyperlink in the email
Marking bounced emails against the contacts
Accelerated telemarketing campaigns derived from tracking information
The results■
15%
growth in first quarter
Reduced IT admin saving hours each week
Sales targets consistently being met for
the first time