The challenge
Rockall Safety wanted to increase sales in a tough economic climate. With Act!, their systems went down at least twice a day. They needed:
- Simpler, faster telemarketing
- A stable CRM for at least 8 internal sales people and managers
- Quotations they could build and track
- No syncing issues
- Integrated, targeted email marketing
- Integration with HireMate stock control
- Integration with their telephone system
- Migration of their Act! v10 data
- Minimal administration
- Effective support from an independent CRM solution partner
What we did
- A browser-based CRM that staff use in the office or remotely
- Integration with the Splicecom IP telephone system
- Custom product screens showing stock levels, updated daily
- Microsoft Exchange Server integration for email history
- Microsoft Word integration for creating quotations
- CRM-UK Connect email marketing, with recipient tracking, bounce management and faster follow-up telemarketing campaigns
The results
- Sales increased by 15% in the first quarter
- Less IT administration, saving hours each week
- Sales targets consistently met for the first time
“Since working with CRM-UK our systems haven't been down at all. With Act! our systems were down at least twice a day causing extreme frustration to all members of staff.”
Julie O'Connell, Accounts Manager, Rockall Safety