The challenge
Once the 2012 Olympics were secured, a large number of construction projects began. Aggregate Industries' 2012 Olympics sales team needed a way to structure and target their sales effort across these projects.
What we did
Aggregate Industries implemented a CRM system that regularly imports publicly available project information from Glenigan's third-party system. This let the sales team structure and target their work.
CRM-UK was the first CRM supplier to develop automated integration with Glenigan.
The results
- The system was deployed in 1 week.
- The 2012 Olympics sales team could structure and target their sales effort using up-to-date project information.