The challenge
Norbar Torque Tools Ltd is an expert manufacturer of torque tools and measuring and calibration equipment. Its legacy CRM was too onerous to upgrade, so Norbar looked for a modern, reliable CRM to support its growth strategy.
Key challenges:
- System maintenance: installing the latest version of the legacy CRM meant a complete migration.
- Configurability: Norbar needed a flexible way to manage a complex pricing structure in multiple currencies.
- Integration: the CRM had to integrate with Norbar's ERP system to provide the sales capability it needed.
- Ease of use: an easier system would improve user adoption.
- Support: Norbar needed a supplier that could give responsive end-user and configuration support.
The results
By moving to theCRM, Norbar gained:
- Responsive, expert support that resolves issues quickly and effectively.
- Ease of use, making it easier to manage sales and pricing.
- Configurability, so Norbar can make changes quickly in house.
- A modern CRM that is fully maintained and upgraded without resource-intensive migrations.
- ERP integration that provides the sales capability Norbar needs.
theCRM has changed how Norbar manages sales and gives the business a platform for growth, efficiency and long-term success.
“CRM-UK provide excellent customer support. theCRM really does deliver exactly what we need.”
Karen Hantke, Supply Chain Manager, Norbar Torque Tools Ltd
